Scale Up Process


Insight CXO Mission: Help coachable CEOs and their teams inspire leadership, accelerate growth, and crush the competition.

Company Description: We bring clarity and alignment to strategy, people, and execution in measurable sprints across the organization – from the management team on down. Our goal is to help you achieve your growth goals while creating a healthy and scalable organization.

Core clients: 1) Companies with stalled sales growth; 2) High-growth companies with infrastructure struggling to keep up with growth.

Insight CXO utilizes our experience and proven frameworks from Scaling Up™ (People, Strategy, Execution & Cash) along with the ‘Rockefeller Habits’ to help CEOs and their teams scale and grow. Using The Scaling Up Process™ to help your team discover The Breakaway Move™ (your core strategy to help separate you from the pack), we guarantee a completed plan that:

  1. Creates a strategy to Scale & Grow designed to double the business in three years or less.
  2. Facilitates full company buy-in and ALIGNMENT in 6 months.
  3. Ignites dashboard-driven RESULTS.

Partner Background: Both Robert Fish and Gary Frey have a lot of experience in scaling companies we’ve run as well as in working with CEOs of companies that typically range from $5 million to $250 million in annual sales. The Scaling Up framework that Insight CXO uses is the same proven framework that Robert and his co-founders used when they launched AvidXChange. (It is still the framework that AvidXChange uses to this day in the midst of their meteoric success.)

Partner Bios:
Robert FishRobert is founder of Insight CXO, a firm committed to helping CEOs and Entrepreneurs create winning cultures through alignment and accountability, industry dominating growth strategies and frameworks for consistent execution and results.  This is accomplished by using a unique mix of coaching, entrepreneurial experience, and consulting leveraging the Gazelles 4 Decisions™ and Rockefeller Habits, as the proven foundational tools to help entrepreneurs and their teams scale and grow.   In 2016, Robert authored The BreakAway Move, a book helping companies accelerate growth.

Robert’s own success provides a blueprint to help other companies successfully scale up. Two of his startups have each won multiple awards such as Inc 5000, Charlotte, NC Fast 50 and Best Places to Work.  Self-funded Integra Staffing reached 9MM in revenue in 5 years and venture funded AvidXchange has grown to over 1,000 employees.  He is a member of the Entrepreneurs’ Organization including past Chapter President, Chairman Ameritus of Charlotte Works a role appointed by the Mayor, and co-founder of The Diversity Forum.

Find Robert on LinkedIn


Gary FreyGary Frey loves helping coachable CEOs and their management teams scale up their businesses. His career path has focused on situations requiring leadership in new market development, turnarounds, start-overs, or a fresh approach to sales, marketing, brand development, and/or elevating the customer experience across a number of industries. He has served as president of four successful companies, including, a business news portal which he helped transform from a three-person organization to a $100 million company. He has held executive positions in two Fortune 100 companies, Bank of America and First Union.

Find Gary on LinkedIn