Core Values & Purpose: Dead words? Or, are they so alive that they are your company’s “superpower”?
As the CEO, the difference is YOUR responsibility, not HR’s.
A fast way to tell how “dead” or “alive” they are in your company: Ask yourself & your team these challenging questions from the 7th Rockefeller Habit:
- Have your Core Values been discovered & has your Purpose been articulated? Are both known by ALL employees?
- Are all of your executives & middle managers referring back to the Core Values & Purpose when giving praise or reprimands?
- Are all of your HR processes & activities aligned with the Core Values & Purpose (hiring, orientation, appraisal, recognition, etc.)?
- Are actions identified & implemented each quarter to strengthen the Core Values & Purpose in the organization?
If you’re happy with the results, congrats! If you aren’t satisfied with the results, there is HOPE.
YOU & your team can have a massively positive impact on your corporate culture AND on the lives of SO many. You must be deliberate. It doesn’t just happen on its own.
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