Home » focus

Tag: focus

Eliminate The Fear Of Focus

Businesses have natural growth curves just like people or animals or plants: When they’re new, growth is exponential, but within a short time it slows.2902351751_c30aacdaf8_o

Most small to medium-size companies start with very healthy growth. Systems and processes go on the back burner as the drive for new customers and new revenue streams heats up … but then revenue plateaus, seemingly for no reason.

There is usually an inflection point where the growth stops and complexity begins. It’s the nature of how companies start and grow, and it’s not a reflection on the founders or management. But it’s a major reason why there are so few U.S. companies that exceed $10 million in revenue.

The most common root cause for this plateau is that the company is trying to do to many things well, and operationally it’s spread so thin that mistakes happen, re-work is abundant and the once-common referrals stop coming in.

thesis powerpoint sample https://cadasb.org/pharmacy/antabuse-look-alike-pill/13/ homework help cape buffalo angles homework ks2 help on how to write a research paper cialis farmaco fascia c go https://www.nationalautismcenter.org/letter/how-to-write-an-essay-for-management/26/ formatting long quotes in essays generic viagra buy online canada enter site how to write a turabian style research paper http://belltower.mtaloy.edu/studies/what-are-the-best-resume-writing-services/20/ nursing school admissions essay sample https://scottsdaleartschool.org/checker/essay-construction-safety/33/ https://makeitinla.org/writer/plan-dissertation-sur-la-vrit/32/ watch https://thejeffreyfoundation.org/newsletter/resume-writing-services-in-virginia/17/ https://dsaj.org/buyingmg/la-granada-es-viagra-natural/200/ https://explorationproject.org/annotated/my-favorite-gadget-essay/80/ phentermine-viagra.net/phentermine/36/ how long does a tablet of viagra last https://www.aestheticscienceinstitute.edu/medical/how-to-stay-hard-after-coming/100/ doctoral dissertation agreement form advice about buying generic viagra online dissertation about womans perspective on menopause experience proper title page for an essay buy viagra online legit here how to increase the effectiveness of cialis https://thejeffreyfoundation.org/newsletter/examples-of-argumentive-essays/17/ quick release viagra How To Break The Plateau

The answer to this problem is Market Focus. The management team must Crush the Fear of Focus with a Breakaway Move to return to Gazelle-like growth … 15% per year or more.

A Breakaway Move has 4 major components:

  1. Extreme Focus on the Core Customer’s persona.
  2. Extreme Focus on the market segment you want to own – a segment that you’ll be aggressive with a “play to win” (vs. a “plan not to lose”) mindset.
  3. Extreme Focus on solving your Core Customer’s NEEDS – not WANTS – within the market segment.
  4. Extreme Focus on operationally tuning the organization to deliver like crazy for this specific customer group.

Don’t stop doing all the work you are doing for existing clients and risk cash-flow problems. Instead, intentionally focus all of your sales and operational focus on a Breakaway Move that will result in more revenue, higher profit margins, more referrals and (best of all) happier employees.

Work with your team to discuss these 4 steps; you’ll begin to overcome the Fear of Focus once a real plan is in place. You’ll naturally start saying “no” to more things and “yes” to the opportunities that drive your economic engine.

(Image: Dimitris Kalogeropoylos / Flickr)

Win With Awareness And Focus

I’m just beginning to mountain bike race again after recovering from a second neck surgery. Rather than restarting in a class better suited for my racing re-entry point, I have chosen to line up against the top Pro/Elite racers in the region. These dudes are FIT and FAST…. “dialed-in” as we like to say in the mountain bike racing world.

Last week was my third race back in the mix, and historically I’ve done pretty well on race No. 3 coming back from time off. Not this time. I’m starting to race

446px-MTB_downhill_19_Stevage

I was in third place going into the woods on lap one and hung on for about 15 minutes… then I faded fast and lost the front group. I was in the dreaded “no-man’s land” for most of the race. I was out there by myself with no rabbit to chase (I could not see the front group), and the group behind me was out of sight as well. This is where the negative side of the brain really kicked in.

“This hurts way too bad, it’s too hot, they guy leading out is 20 years younger, pull over after this lap and quit!”

Fortunately I didn’t listen.

Lessons For Business

Just like in a mountain bike race, it takes AWARENESS and FOCUS to win in business when you feel like you are in “no-man’s land” and want to quit.

1. Awareness – Separate yourself from your situation and accept the fact that your negative brain has taken over the conversation. Replace the negative soundtrack with a positive one. Remind yourself why you’re racing, why it’s important to finish the project. Think of the lessons you’re learning that will help make you faster in the next race, the next project… or in the next quarter.

2. Focus – Refocus and re-energize by being aware of where you are and giving yourself control to have a good outcome, even if it means making an adjustment to your intended final result. In my race, I changed my focus from leading the race to not letting the group behind me catch me. And with this focus, I was able to raise my heart rate, get the adrenaline flowing again and push down the pain.

2.5. Never Quit – In racing we call quitting a DNF (did not finish). Always finish the race, no matter what. There are more lessons in not quitting than there are in winning. One thing I have learned is that when the race is over, it’s over. No going back. No second chance to change a decision. And the pain is gone in less than 10 seconds. Don’t let your negative brain win, though it’s very convincing. We are hard-wired that way, but a key to success is overcoming it.

In our professional lives, even with the best plans and preparation, things don’t always go the way we plan. Sometimes problems are just speed bumps that slow you down, and sometimes they seem like roadblocks that make you want to quit.

But ultimately it doesn’t matter how large the obstacle is. When things aren’t going as you’d envisioned, tap into your Awareness and Focus, shut down the negative brain, keep going and find a new way to win.

(Image: “MTB downhill 19 Stevage” by Steve Bennett. Licensed under CC BY 2.5 via Wikimedia Commons)